The campaign for Fringe is the largest project I’ve worked on to date and the first time I’ve ever created an animation using After Effects. This inaugural festival needed a comprehensive campaign in order to drive ticket sales and bring revenue to business in the surrounding areas of the event. The extensive movie list featured classic horror movies as well as some modern horror movies. About 80 percent of the titles featured were from the 80’s and being a horror enthusiast myself, I designed a visual language that paid homage to the horror classics with a modern twist.

Illustration

System Development

Motion Graphics